WEBINAR: Delivering Sales & Marketing ROI in Public Infrastructure

Featured, Webinars

Ahmed Badruddin, CEO, Citylitics, and Paul Balsom, Founder – Balsom & Co., share insights on how to measure and maximize sales & marketing ROI in the Public Infrastructure sector.

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In this webinar, you’ll learn about:

  • Leverage Data for Growth: Use insights to refine targeting, messaging, and overall go-to-market strategy
  • Align Sales & Marketing Efforts: Learn how marketing can drive lead attribution while sales benefits from data-driven insights
  • Measure What Matters: Actionable strategies to track key metrics and demonstrate marketing-driven revenue impact
  • Master Lead Attribution: Accurately track leads in your CRM to prove ROI and optimize strategy

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