Talking to clients is such a rewarding experience, and in my last webinar, I had the pleasure of speaking to Jim Lauria from Mazzei. Mazzei leverages Citylitics Early Stage Sales Intelligence platform to assist their manufacturers representatives. During the webinar, the main message that came through was to stop chasing RFPs and how manufacturers can win more public infrastructure projects with Early Stage Sales Intelligence.
For manufacturers selling into the government (B2G: Business-To-Government) space through manufacturers representatives, Marketing Development Funds (MDF) are a critical resource. But are you maximizing their impact? Instead of the usual trade show booths and generic brochures, consider a strategic investment in Citylitics’ Early Stage Sales Intelligence platform. Here’s why it’s a game-changer:
- See the Future of Government Spending:
Citylitics analyzes millions of public documents – budgets, meeting minutes, capital plans – to provide unprecedented visibility into upcoming infrastructure projects. This means your reps can identify opportunities years before an RFP is even issued. - Target the Right Opportunities:
No more wasted effort chasing dead-end leads. Citylitics allows reps to filter projects by:- Location: Focus on territories where your reps have strong relationships, or give them the information they need to move into new territories with strong project matches.
- Project Type: Zero in on projects that align with your product offerings.
- Stage: Prioritize projects in the planning phase to get a head start.
- Keywords: Identify projects with specific needs your solutions address.
- Build a Robust Pipeline:
With early insights, reps can proactively engage with key decision-makers, build relationships, and position your products as the ideal solution. This translates to a more robust and predictable pipeline. - Win More Projects:
By understanding the needs and priorities of government agencies, your reps can tailor their proposals and presentations for maximum impact. This gives you a significant competitive advantage and increases your win rate. - Seamless CRM Integration:
Citylitics integrates directly with popular CRM systems. This allows reps to easily track leads, manage their pipeline, and measure the effectiveness of their efforts. - Maximize MDF ROI:
Instead of spending MDF on activities with uncertain returns, investing in Citylitics delivers tangible results:- Delivers Measurable ROI: Citylitics helps you win more projects by providing the intelligence you need to be proactive and strategic.
- Increases Sales Efficiency: Your reps can spend less time chasing dead ends and more time building relationships with qualified prospects.
- Provides a Competitive Advantage: Gain a significant edge over competitors who are still relying on outdated methods of lead generation.
- Aligns with Long-Term Growth: Citylitics empowers you to build a sustainable pipeline of government projects, ensuring continued success in the B2G market.
Don’t just react to RFPs – anticipate them. Empower your manufacturing reps with Citylitics and turn MDF funds into a powerful engine for B2G sales growth. Visit citylitics.com or contact us to schedule a demo.