Citylitics Customer Profile
A nationwide water infrastructure company focused on projects in the USA
The Challenge
The customer, a nationwide water infrastructure company, faced significant inefficiencies in their business development process. They needed a better way to identify and capitalize on upcoming infrastructure projects
- Traditional methods, such as cold calling and relying on public bid announcements, were time-consuming and often ineffective
- These outdated approaches frequently led to missed opportunities and delayed engagements with decision-makers
- The company sought a solution that would provide early insights into project planning, enabling them to proactively engage with decision-makers and influence project outcomes
By addressing these challenges, the customer aimed to streamline their business development efforts and secure a stronger competitive position in the market
The Solution
The company partnered with Citylitics, and leveraged our platform’s Early-Stage Sales Intelligence for pursuing Public Infrastructure projects in water infrastructure
- Deliver Actionable Insights: Citylitics’ platform aggregates and analyzes data from 40,000+ sources including government websites & public utilities, providing actionable insights into upcoming projects
- Catalyze Sales Efforts: Key details, such as project scope, budget, and decision-makers, are delivered in a centralized, easy-to-use interface
- Gain a Competitive Edge:This early intelligence enabled the customer to gain a competitive edge by engaging with prospects during the planning and design phases, rather than after bids were announced
With Citylitics, the customer transformed their business development process from reactive to proactive, ensuring they were always one step ahead of the competition
The Results:
Citylitics delivered measurable results within the first month and quarter of use
- First Month: Uncovered a $3 million opportunity, representing a significant return on investment
- First Quarter: Identified projects and project owners across three regions, leading to meetings with three additional cities, potential opportunities ranged from 1 to $22 million
- Each insight included 1-2 key contacts, enabling targeted and efficient outreach
“Citylitics has revolutionized our business development process. It’s like having a dedicated research team providing us with actionable insights. The platform has uncovered multi-million dollar opportunities that we would have otherwise missed. It gives us the perfect ammunition to call these people because we know they’ve got projects coming. It makes our lives so much easier.” – Senior VP, Development
What is Ideal Sales Criteria?
Citylitics platform has the ability to narrow down your criteria based on Market
(Water, Transportation, Broadband, or Power); particular States or Provinces,
cities or municipalities; specific populations; project sizes; or key project words.
Key Takeaways:
This case study demonstrates how Citylitics’ platform empowers smaller teams to:
- Early Opportunity Identification: Citylitics provides early access to project information, enabling them to engage with customers during the planning and design phases, rather than after bids were already being solicited. This proactive approach allows Citylitics’ customers to influence a project’s specifications and secure a stronger competitive position
- Targeted Business Development: Citylitics’ platform allows customers to focus their business development efforts on the most promising opportunities. By filtering projects based on criteria such as project type, budget, and location, customers can prioritize their outreach and maximize their efficiency
- Enhanced customer Engagement: The insights provided by Citylitics empowered customers to have more informed and productive conversations with potential customers. By understanding the customer’s needs and priorities, Citylitics’ customers tailor their proposals and demonstrate their expertise
- Increased Efficiency: Citylitics streamlined business development process, saving time and resources. Instead of relying on manual research and cold calling, the team could leverage the platform’s intelligence to identify and pursue qualified leads more efficiently
Conclusion:
The platform’s ability to uncover a $3M opportunity within the first month, and subsequent multi-million dollar opportunities in the first quarter alone, underscores the significant value Citylitics brings to its customers. By providing early intelligence and actionable insights, Citylitics empowers Public Infrastructure service providers to win more bids, secure larger projects, and drive revenue growth.
Share with us your ideal sales criteria based on Market (Water, Transportation, Broadband, or Power); particular states or provinces, cities or municipalities; specific populations; project sizes; or key project words and we’ll demonstrate value
PRODUCT TOUR
Drinking Water
Engineering | Vendor | Construction | Violations
Wastewater
Engineering | Vendor | Construction
Stormwater
Engineering | Vendor | Construction
Metering
Vendor | Construction
Underground Infrastructure
Engineering | Vendor | Construction
Broadband
Engineering | Vendor | Construction | Reports
Safety
Engineering | Vendor | Construction
