WEBINAR: Pre-RFP Engagement: What Public Sector Procurement Leaders Really Want from Vendors and Service Providers

Learn from former Chief Procurement Officers on how engaging early to influence RFPs helps companies win more Public Sector contracts.

Ahmed Badruddin

Ahmed Badruddin

About the webinar

Want to build stronger relations with Procurement? Watch our on-demand webinar featuring two former Chief Procurement Officers Rick Hughes & Jason Soza from Government Sourcing Solutions, who share strategies and insights to help you engage with Public Infrastructure Procurement 1 to 5 years before an RFP is issued.

Learn how to identify early signals, build relationships, and shape future projects by understanding and delivering what procurement teams truly find helpful, transforming your approach from reactive bidding to proactive partnership.

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In this webinar, you’ll learn how to:

  • Procurement’s Evolving Role: Gain insights into pre-RFP challenges and understand why helpful engagement is essential.
  • Data for Procurement: Discover how Citylitics’ data supports procurement’s strategic planning and delivers actionable intelligence.
  • Building Helpful Relationships: Learn how to engage procurement officials by identifying their pain points and providing relevant educational content.
  • Shaping the RFP: Understand how educating clients and offering technical expertise can assist procurement in drafting more precise specifications.
  • Navigating Budget Cycles: Explore the dynamics of multi-year planning and funding sources to become a timely resource for procurement teams.
  • Cultivating Long-Term Value: Learn strategies for sustained engagement and how to measure success based on improvements in procurement efficiency.

Webinar Summary

Procurement’s Evolving Role

Understanding Pre-RFP Challenges

  • Procurement often feels like a “black box” to vendors due to its structured rules, acronyms, and processes.
  • The gap between how vendors sell and how procurement functions can create friction.
  • Vendors are often unaware of internal planning or policy constraints that shape the procurement journey long before the RFP is issued.

Why Helpful Engagement Is Essential

  • The best time to engage is before the RFP is written.
  • Early engagement helps procurement professionals understand what’s possible in the market.
  • Procurement officials value early discussions that align with long-term strategic goals rather than last-minute pitches.
Data for Procurement

Strategic Planning Needs

  • Procurement is not just tactical (e.g., issuing RFPs) – it’s increasingly strategic.
  • Jason emphasized how data helps procurement leaders identify gaps in their own processes and build multi-year plans.
  • Understanding capital improvement plans and budget forecasts enables vendors to align solutions accordingly.

How Citylitics Helps

  • Citylitics provides visibility into early planning documents like council minutes and utility budgets.
  • This data helps vendors proactively align with procurement timelines and objectives.
  • It uncovers the long runway before procurement starts drafting specifications – a phase where influence is possible.
Building Helpful Relationships

Pain Point Identification

  • Rick and Jason stressed the importance of vendors understanding not just what the agency buys, but why they buy it.
  • Procurement officials face staffing shortages, policy constraints, and political oversight.
  • Vendors who understand and address these constraints (e.g., with labor-saving solutions) stand out.

Educational Content Matters

  • Procurement wants vendors to provide knowledge — not just sales pitches.
  • Examples: whitepapers on industry standards, comparative case studies, or evolving tech trends.
  • The goal is to help procurement write better scopes and make better evaluations.
Shaping the RFP

Becoming a Technical Resource

  • Jason shared that vendors who help educate procurement staff – without pushing a product – are remembered when specs are written.
  • Procurement often lacks technical depth in emerging areas; this is where vendors can step in with expertise.

Influencing Scope and Requirements

  • Engaging early gives vendors the chance to suggest best practices or even steer agencies away from flawed approaches.
  • Rick mentioned how sometimes specs are copy-pasted from outdated RFPs; knowledgeable vendors can correct this cycle.
Navigating Budget Cycles

Multi-Year Planning Realities

  • Government procurement works on long timelines — 3 to 5 years out in many cases.
  • Budgets may be approved years in advance, especially for capital projects.

Aligning with Funding Windows

  • Jason emphasized understanding federal, state, and municipal funding cycles (e.g., infrastructure grants).
  • Vendors who show awareness of funding windows and tie their solution to grant eligibility are more likely to be prioritized.
Cultivating Long-Term Value

Beyond the Transaction

  • Procurement doesn’t just want a one-off transaction – they want trusted partners.
  • Rick noted that repeatable value, clear documentation, and smooth implementation leave lasting impressions.

Measuring Success

  • The ultimate metric for procurement is efficiency: fewer RFP failures, clearer specifications, and better vendor performance.
  • Vendors should position themselves as long-term partners who help procurement meet KPIs like compliance, cost-savings, and time-to-contract.

This webinar offers rare behind-the-scenes insights from former Chief Procurement Officers into how vendors can engage more effectively with Public Sector procurement teams. From influencing early planning to shaping RFPs and aligning with budget cycles, Rick and Jason shared how vendors can put themselves in a pole position to win the project bids by shifting from a transactional approach to becoming valued strategic partners by consultatively engaging stakeholders early.

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