Citylitics Customer Profile
A nationwide provider of construction management and operations services for cities and utilities across the USA.
The Challenge
In the public infrastructure sector, large-scale project opportunities often go unnoticed or arrive too late in the cycle, especially when relying on traditional lead generation methods. Our customer faced similar challenges, they struggled to consistently identify high-value projects within their target range of $500k to $50M, often wasting resources on smaller, irrelevant opportunities or receiving critical project information too late. With typical sales cycles spanning up to five years, they needed a reliable solution to filter relevant projects early and pre-position themselves to win the projects.
The Solution
The customer turned to Citylitics’ Intelligence Feed Platform to transform their approach to early-stage project discovery. Unlike traditional methods, Citylitics provides predictive intelligence up to five years before an RFP is drafted, enabling customers to spot emerging opportunities well in advance.
With Citylitics, the construction provider could:
- Identify Infrastructure Issues: Gain early insights into emerging infrastructure needs that align with their expertise, enabling them to target projects at the right stage.
- Access Planning and Pre-Design Data: Understand project specifics and funding information during the earliest phases, giving them an opportunity to influence project scope and specifications.
- Prioritize with Actionable Intelligence: Filter opportunities based on precise project criteria, allowing the team to focus on high-value leads and engage with vetted contacts for immediate outreach.
“Citylitics has been a game-changer for us. Their early intelligence has completely transformed how we approach public infrastructure projects, allowing us to focus on high-value opportunities, engage with decision-makers well before the competition and to establish ourselves as a trusted partner to the local governments.” – Vice President, Sales
Proactive Data-Driven Sales Process
The Results
The partnership with Citylitics transformed the customer’s approach from reactive and resource-intensive to a proactive, data-driven strategy. Citylitics became an integral extension of their team, providing monthly, actionable intelligence that enabled the customer to engage local governments with a consultative approach, positioning them as trusted advisors and increasing their win rate.
Key Achievements:
$3.3 Million Project Win:
Citylitics identified a previously unknown $3.3 million project opportunity in Alabama. Armed with early intelligence, the customer moved quickly to engage and influence decision-makers, securing a unique advantage in the bidding process, leading to a successful project acquisition in just 79 days.Enhanced Market Positioning:
By building new strategic partnerships and establishing themselves as trusted advisors, the customer strengthened their reputation with local governments, creating a foundation for future project wins.Exceptional ROI:
Citylitics delivered a high return on investment by consistently surfacing high-value projects that matched the customer’s specific criteria, eliminating the inefficiencies of manual research.
Competitive Edge:
Unlike traditional lead generation tools and bid trackers, Citylitics provides Early-Stage Sales Intelligence that allows customers to shape upcoming projects before competitors even become aware of them. This proactive model is especially valuable in public infrastructure sectors like Municipal Broadband, Wastewater, Drinking Water, Stormwater, Transportation, and Power, where influencing early decisions can make all the difference.Key Takeaways:
- First-mover Advantage: Citylitics enables companies to identify and pursue projects years in advance, providing a significant competitive edge.
- Efficient Targeting: Advanced filtering allows customers to focus on high-value projects that match their expertise, saving time and resources.
- Relationship building & Pre-Positioning: Early engagement positions customers as trusted advisors, increasing the likelihood of winning bids when RFPs are released.
PRODUCT TOUR
Drinking Water
Engineering | Vendor | Construction | Violations
Wastewater
Engineering | Vendor | Construction
Stormwater
Engineering | Vendor | Construction
Metering
Vendor | Construction
Underground Infrastructure
Engineering | Vendor | Construction
Broadband
Engineering | Vendor | Construction | Reports
Safety
Engineering | Vendor | Construction
