Case Study: A 100 Year Old Construction Company Unlocks $72M In Total Opportunities, Transforming Its Project Acquisition Strategy with Citylitics

The Challenge

Despite its longstanding presence in the industry, the company faced increasing pressure to modernize its project acquisition strategies in a rapidly evolving market. Relying on legacy methods for identifying new projects, the company struggled to effectively filter out irrelevant opportunities, often wasting resources on projects that were either too small or outside their geographic focus. These inefficiencies led to missed high-value projects and a disjointed sales pipeline, preventing them from maximizing their potential.

Shift In Perspective

Recognizing the need to stay ahead in a highly competitive market, the customer sought a more data-driven and efficient approach. In a strategic move to elevate their business development efforts, the company partnered with Citylitics, leveraging the Intelligence Feed platform to enhance their focus on high-value projects that aligned with their core expertise and geographic reach.

The Solution

Citylitics’ Intelligence Feed provided the company with tailored insights into upcoming construction projects, allowing them to streamline their project acquisition process. Citylitics Intelligence Feed’s advanced filtering capabilities eliminated the manual effort involved in sifting through irrelevant projects, providing highly targeted early stage leads that met the customer’s precise criteria. With this intelligence, the customer was able to proactively engage in projects that matched their specific criteria, ensuring their resources were focused on lucrative, high-potential opportunities.

“Citylitics identified a $7 million project for us within months, proving that transitioning from legacy lead generation methods to a data-driven approach was the key to unlocking major opportunities & increasing sales efficiency.” – Sales Director

Proactive Data-Driven Sales Process

The Result: 233X ROI & $72M In New Opportunities

Within five months of using Citylitics, the customer gained remarkable results:

Competitive Edge:

Unlike traditional lead generation tools and bid trackers, Citylitics provides early-stage intelligence that allows customers to shape upcoming projects before competitors even become aware of them. This proactive model is especially valuable in public infrastructure sectors like Municipal Broadband, Wastewater, Drinking Water, Stormwater, Transportation, and Power, where influencing early decisions can make all the difference.