Citylitics Customer Profile
A leading wastewater treatment firm with over $1 billion in annual revenue and decades of experience in public infrastructure projects across North America.
The Challenge
A leading billion-dollar wastewater treatment firm, with decades of experience, faced challenges in efficiently identifying and pursuing relevant capital improvement projects across different regions. Despite their established presence, their sales team, struggled with:
- Outdated information: Existing resources provided unreliable project data, leading to wasted time and missed opportunities.
- Lack of consultant visibility: Difficulty in identifying which engineering firms were involved in specific projects hindered their ability to form strategic partnerships.
- Regional inconsistencies: Project data accuracy varied significantly across different geographic areas, impacting efficiency.
The Solution
Early-Stage Sales Intelligence: Early-Stage Sales Intelligence refers to obtaining insights into the early phases of a project, well before it becomes a formal undertaking.
By using sophisticated data aggregation and predictive indicators, Citylitics take millions of public documents from across 40,000+ U.S. and Canadian cities to generate precise market intelligence that matches your specific business needs. Gather critical project intelligence from sources such as council meeting minutes, budgets, capital improvement plans, permits, infrastructure plans, and more.
Recognizing the need for a more effective solution, partnering with Citylitics, the Early-Stage Sales Intelligence platform provided real-time insights on infrastructure projects. Citylitics offered:
- Accurate and up-to-date project data: A comprehensive database of projects with detailed information and reliable links, including historical updates.
- Consultant tracking (upcoming feature): A “consultant feed” to provide visibility on engineering firms involved in projects, enabling strategic partnership opportunities.
- Regional data coverage: Extensive data across various regions, including Florida and the Northeast, with continuous improvements to accuracy and consistency.
- Salesforce CRM integration: Seamless integration with their existing CRM system to streamline workflows and improve data management.
- Proactive customer support: Dedicated customer success team, live chat functionality, and ongoing platform enhancements based on user feedback.
By leveraging this intelligence, the manufacturer redefined their sales strategy to focus on building relationships early, gaining a head start over competitors, and targeting high-value opportunities that aligned with their capabilities.
The Result: Multi-Million Dollar Projects Identified in one Month
Significant improvements were observed:
- Skeptical user to Champion: Citylitics’ accurate and up-to-date data empowers users to identify and pursue new project opportunities that were previously hidden due to outdated information. One user, initially skeptical of the platform, is now a champion, having identified two multi-million dollar projects in a single month that she wouldn’t have found otherwise.
- Access to accurate and timely project information saved time and resources.
- Precise Targeting: The platform helped identify new project opportunities that were previously overlooked based on providing their Ideal Sales Criteria.
- CRM Integration: Salesforce promises to further enhance data management and collaboration.
- Partnership: Proactive communication and support from the Citylitics team ensured smooth platform adoption and ongoing optimization.
What is Ideal Sales Criteria?
Citylitics platform has the ability to narrow down your criteria based on Market
(Water, Transportation, Broadband, or Power); particular States or Provinces,
cities or municipalities; specific populations; project sizes; or key project words.
– Challenge Us
“Citylitics has transformed how we approach project opportunities. With accurate, up-to-date data and actionable insights, our team can now efficiently target and win projects we never knew existed.” – VP Sales
Citylitics Intelligence Gathering Process
Key Takeaways
For a billion-dollar firm with a long history of success, staying ahead of the curve is critical to continuing their longevity. Citylitics has become a valuable tool for Public Infrastructure companies, empowering their sales team to efficiently identify, pursue, and win more infrastructure projects. The platform’s comprehensive data, upcoming features, and dedicated support have enabled companies to enhance their competitive edge and streamline their operations.
PRODUCT TOUR
Drinking Water
Engineering | Vendor | Construction | Violations
Wastewater
Engineering | Vendor | Construction
Stormwater
Engineering | Vendor | Construction
Metering
Vendor | Construction
Underground Infrastructure
Engineering | Vendor | Construction
Broadband
Engineering | Vendor | Construction | Reports
Safety
Engineering | Vendor | Construction
