Case Study: $5 Million Opportunity Identified By A Turn-Key Telecommunications Infrastructure Company

Telecommunications | Citylitics

Discover how Early-Stage Sales Intelligence helps small teams identify & act on high-value opportunities ahead of competitors, boosting win rates

Citylitics Customer Profile

A turnkey telecommunications company specializing in municipal infrastructure projects in the USA

The Challenge

The customer, a well-established turn-key telecommunication infrastructure firm, faced the dual challenge of identifying high-value infrastructure projects within their geographical reach and efficiently allocating limited sales resources. Without timely and relevant data, they risked missing lucrative opportunities or wasting effort on less viable leads

  • Difficulty Identifying Projects: Struggled to find high-value infrastructure opportunities within their target region.
  • Limited Sales Resources: Needed to prioritize efforts effectively due to a small, focused sales team.
  • Competitive Disadvantage: Risked losing bids to competitors who had earlier access to project information.

The Solution

Citylitics provided the customer with its AI-powered platform, which analyzes vast amounts of public data to identify infrastructure projects matching their Ideal Sales Criteria.

This enabled the customer to:

  • Pinpoint Key Opportunities: Citylitics’ insights alerted the customer to a $5 million project in their target region within the USA, allowing them to initiate contact and position themselves for the bid.
  • Focus Sales Efforts: By leveraging Citylitics’ data, the customer concentrated their resources on high-potential projects within their preferred region, avoiding wasted effort.
  • Gain a Competitive Edge: Early access to project information enabled the customer to proactively engage with decision-makers and submit a competitive bid ahead of rivals.
Citylitics Driven Sales Process

The Results:

  • Secured a Prime Bidding Opportunity: The company is now in the final stages of bidding for a $5 million infrastructure project
  • Enhanced Stakeholder Engagement: By identifying and targeting the right decision-makers, they improved their ability to influence project outcomes.
  • Increased Efficiency: Citylitics’ insights allowed the company to focus sales efforts on high-potential projects in their core operational areas, avoiding wasted resources on low-probability leads.

“Citylitics’ AI-powered platform is like having an additional team member who works 24/7 to find the needle in the haystack. It identifies opportunities that match our Ideal Sales Criteria and gives us a head start on the competition” – Vice-President, Sales & Business Development

What is Ideal Sales Criteria?
Citylitics platform has the ability to narrow down your criteria based on Market (Water, Transportation, Broadband, or Power); particular States or Provinces, cities or municipalities; specific populations; project sizes; or key project words.

– Challenge Us

Key Takeaways:

This case study demonstrates how Citylitics’ platform empowers smaller teams to:

  • Identify High-Value Opportunities Early: Gain access to pre-RFP insights that identify projects before competitors.
  • Streamline Sales Processes: Focus resources on the most promising leads within their geographical reach.
  • Increase Win Rates: Proactively engage decision-makers with a consultative approach and submit competitive bids.

Challenge Us

Provide Your Sales Lead Criteria

PRODUCT TOUR

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Drinking Water

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Transportation

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