About the Webinar

Struggling to connect sales efforts to real revenue? Uncertain which marketing activities drive results? Join us for a live webinar featuring Ahmed Badruddin – CEO, Citylitics, will discuss with Paul Balsom – Founder, Balsom & Co., as they break down how to measure and maximize sales & marketing ROI in the Public Infrastructure sector.

Meet your speakers

Webinar Host

Paul Balsom, is a seasoned marketing and sales leader specializing in driving sustainable growth for water and environmental companies.
As a fractional CMO and founder of Balsom & Co., he helps businesses scale efficiently with data-driven strategies in SEO, content marketing, and demand generation. Previously, he served as Chief Revenue Officer at a private equity-backed water technology company, bringing first-hand expertise in accelerating revenue and market expansion. With a track record of success across companies ranging from $1M to $50M in revenue, Paul delivers actionable insights that translate into real-world results.

Webinar Host

Ahmed Badruddin, our CEO at Citylitics, has an impressive background in AI and data systems. He has guided thousands of Public Infrastructure sales professionals and teams by transforming ideas into scalable businesses, especially in regulated industries.

Why Attend?

The Public Infrastructure sector is undergoing a significant transformation, with increasing investment in smart cities, sustainability, and resilience. This webinar will provide you with the knowledge and tools you need to succeed in this dynamic market.

Who Should Attend?

This webinar is for sales and marketing professionals in public infrastructure looking to:
  • Gain a holistic view of sales & marketing strategies
  • Track ROI effectively across programs
  • Make smarter, data-driven decisions to drive revenue growth

    • In this webinar, you'll learn about:

    • Master Lead Attribution: Accurately track leads in your CRM to prove ROI and optimize strategy
    • Bridge Sales & Marketing Gaps: Learn how marketing can drive lead attribution while sales benefits from data-driven insights
    • Measure What Matters: Actionable strategies to track key metrics and demonstrate marketing-driven revenue impact
    • Leverage Data for Growth: Use insights to refine targeting, messaging, and overall go-to-market strategy

    Live Q&A:

    Bring your toughest questions—our experts will answer them in real-time.

    Register Now