About the Webinar
The best sales opportunities emerge long before an RFP is issued—how do you spot them first? Join Ahmed Badruddin, CEO of Citylitics, and Paul Balsom, Founder of Balsom & Co., as they share how sales professionals can identify high-value prospects early, prioritize the right leads, and close more deals in the Public Infrastructure sector
Meet your speakers
Paul Balsom, is a seasoned sales and marketing leader with 15+ years of experience driving revenue growth. In his role as Director of Marketing & Sales at High Tide Technologies, Paul has helped sales teams generate high-quality leads and consistently beat their targets. His unique background bridging marketing and sales means he understands how to find promising prospects early and turn them into customers. His expertise has helped companies grow from $1M to $50M in revenue, and in this session, he’ll share real-world insights to help sales professionals turn data into deals.
Ahmed Badruddin, our CEO at Citylitics, has an impressive background in AI and data systems. He has guided thousands of Public Infrastructure sales professionals and teams by transforming ideas into scalable businesses, especially in regulated industries.
Why Attend?
Winning infrastructure projects isn’t just about responding to RFPs—it’s about knowing where the next big opportunities are before your competitors do. This webinar will equip sales professionals with the tools to identify high-value prospects earlier, engage decision-makers faster, and build a stronger sales pipeline.
Who Should Attend?
This webinar packs real, tactical insights for Public Infrastructure sales professionals who want better leads and more closed deals
In this webinar, you'll learn about:
- Find the Right Leads First: Get ahead of competitors by identifying projects before RFPs are issued
- Stop Chasing Dead-Ends: Learn how to recognize signals that indicate a real buyer
- Unlock Hidden Sales Triggers: Identify key pain points that drive decision-making