Pinpointing Your Ideal Public Infrastructure Customers with Citylitics

The Public Infrastructure sector presents a unique set of challenges for sales teams. Navigating its complex web of stakeholders, lengthy sales cycles, and diverse project types demands more than just general market data. To truly excel, you need a partner that empowers you with precise intelligence, directly aligned with your Ideal Sales Criteria (ISC).

At Citylitics, we understand this need. We’ve developed a sophisticated system to deliver both broad and highly specific insights, enabling you to laser-focus your sales efforts on the opportunities that matter most. Here’s how Citylitics equips you to define and target your ideal customers:

Citylitics provides a multi-layered approach to identify opportunities that fit your overarching business objectives. This foundational level of criteria populates the “All Feeds” within the Citylitics Intelligence Platform, giving you a comprehensive view of relevant market activity. We categorize the vast Public Infrastructure landscape across several key dimensions:

By leveraging these broad categorizations, Citylitics’ “All Feeds” provides a wide-net approach to identify all relevant opportunities within your areas of expertise. This ensures you don’t miss potential customers operating within the infrastructure segments where you offer value.

Citylitics goes beyond broad categories to enable the creation of incredibly specific Ideal Sales Criteria. This precision drives the intelligence within your “Priority Feeds” in the Citylitics Intelligence Platform, allowing you to focus on the most promising leads. This granular focus is achieved through the detailed tagging of individual project insights:

• Specific Technologies and Equipment: Our intelligence captures details about the specific technologies, equipment, and solutions being considered or required for a project. For example, within a Wastewater Treatment Initiative, we might identify mentions of “Seismic Upgrade,” Water Reclamation,” or specific manufacturers of pumps. By setting these as criteria, your “Priority Feeds” will highlight only those projects with these particular mentions.  
• Problem Types: Citylitics identifies the specific problems or challenges that a project aims to address. For instance, a Stormwater Drainage Initiative might be tagged with “Catch Basins,” “Fish Passage,” or “Permeable Pavement.”  You can configure your “Priority Feeds” to surface only projects addressing the problem types your solutions directly solve.  
• Granular Specifications: We capture specific details related to project requirements, such as “Pipe Diameter (12-23 inches)” for a water infrastructure project or “Modular (Pre-Fabricated) Bridge” for a transportation initiative. Your “Priority Feeds” can be tailored to surface projects with these precise specifications, ensuring alignment with your specific product capabilities.

By combining these granular tags, you can create incredibly narrow Ideal Sales Criteria that populate your targeted “Priority Feeds.” For example, you could target “Public Transit” projects specifically requiring “Rail System Initiatives” and involving “Tunneling.” This level of precision ensures that your sales team focuses only on the most promising leads, maximizing efficiency and conversion rates.

Citylitics’ ability to deliver both broad insights in your “All Feeds” and highly targeted intelligence in your “Priority Feeds” translates into tangible benefits for your sales efforts:

• Hyper-Targeted Prospecting: Identify and prioritize leads with unparalleled accuracy by focusing on the curated opportunities within your “Priority Feeds.”  
• Personalized Communication: Tailor your messaging to address the specific needs, technologies, and challenges identified within each project.  
• Increased Sales Efficiency: Reduce wasted effort by focusing on opportunities that are a strong fit for your offerings.
• Deeper Market Understanding: Gain granular insights into the evolving needs and demands within specific segments of the Public Infrastructure market through the detailed information from both your “All Feeds” and “Priority Feeds.”

Citylitics provides the intelligence you need to move beyond generic market data and precisely define your Ideal Sales Criteria. Whether you’re looking for a comprehensive view of relevant projects in your “All Feeds” or highly specific leads in your “Priority Feeds”, our platform empowers you to target the right customers, at the right time, with the right solutions.