Stop Chasing RFPs: How Manufacturers Can Win More Public Infrastructure Projects with Citylitics
For manufacturers selling into the government (B2G: Business-To-Government) space through manufacturers representatives, Marketing Development Funds (MDF) are a critical resource. But are you maximizing their impact? Instead of the usual trade show booths and generic brochures, consider a strategic investment in Citylitics’ Early-Stage Sales Intelligence platform. Citylitics Customers report a minimum of 5X ROI, and here’s why it’s a game-changer

1. Discover Future of Government Spending:
Citylitics analyzes millions of public documents – budgets, meeting minutes, capital plans – to provide unprecedented visibility into upcoming infrastructure projects. This means your reps can identify opportunities years before an RFP is even issued.
2. Target the Right Opportunities:
No more wasted effort chasing dead-end leads. Citylitics allows reps to filter projects by:
- Location: Focus on territories where your reps have strong relationships, or give them the information they need to move into new territories with strong project matches.
- Project Type: Zero in on projects that align with your product offerings.
- Stage: Prioritize projects in the planning phase to get a head start.
- Keywords: Identify projects with specific needs your solutions address.
When the typical cost to pursue a large infrastructure project is $10,000 or more, improving win rates by tracking opportunities earlier can create significant savings. Suppose your win rate without Early-Stage Sales Intelligence is 12%, and you respond to 50 bids per year. By leveraging Early-Stage Sales Intelligence to boost your win rate to 25%, you could achieve around $78,000 in annual savings on bid responses.
Tracking infrastructure project developments through stages like financing and pre-design, allows teams to anticipate and prepare for emerging opportunities, strategically positioning themselves long before the RFP is publicly released.
3. Build a Robust Pipeline:
With early insights, reps can proactively engage with key decision-makers, build relationships, and position your products as the ideal solution. This translates to a more robust and predictable pipeline.
4. Win More Projects:
By understanding the needs and priorities of government agencies, your reps can tailor their proposals and presentations for maximum impact. This gives you a significant competitive advantage and increases your win rate.
5. Seamless CRM Integration:
Citylitics integrates directly with popular CRM systems. This allows reps to easily track leads, manage their pipeline, and measure the effectiveness of their efforts.
6. Maximize MDF ROI:
Instead of spending MDF on activities with uncertain returns, investing in Citylitics delivers tangible results:
- Delivers Measurable ROI: Citylitics helps you win more projects by providing the intelligence you need to be proactive and strategic.
- Increases Sales Efficiency: Your reps can spend less time chasing dead ends and more time building relationships with qualified prospects.
- Provides a Competitive Advantage: Gain a significant edge over competitors who are still relying on outdated methods of lead generation.
- Aligns with Long-Term Growth: Citylitics empowers you to build a sustainable and more predictable pipeline of government projects, ensuring continued success in the B2G market.
Don’t just react to RFPs – anticipate them. Empower your manufacturing reps with Citylitics and turn MDF funds into a powerful engine for B2G sales growth.
Ready to learn more? Visit citylitics.com, contact us to schedule a demo or watch our webinar with our client Mazzei (sells through Manufacturing Reps).
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